About us

About Sund

Sund (/sʊnd/) is Danish and Swedish for sound, healthy, whole. It is also the name I gave the company I started because of two dogs.

Fitch

The first is Fitch, an Old English Bulldog who lived to thirteen. A good age. Not the age I wanted. Looking back, I wish I had known more, sooner. About joints, skin, the small daily choices that add up. I cannot fix that now. But I can build the brand that would have helped.

Bodhi

The second is Bodhi. He is a four-year-old French Bulldog mix I rescued from a shelter, and he is the reason Sund exists in the shape it does. He is reactive, prone to skin flares, and he does not fit standard harness sizes because he is a mix and his body does not match breed averages.

Which is true of most dogs, and almost none of the products designed for them.

What we are building

So I started Sund. The first product is Sund Pass, a health and travel passport that holds your dog's whole story in one place. From there, a modular harness that actually fits, and a synbiotic that clears the same evidence bar as serious human nutrition.

The harness and synbiotic are still in development. The lead is in the shop now. Everything is built the same way: read the studies first, make decisions from them, and never claim something we cannot back up.